Branding and Marketing Communications

We leverage the brand's intellectual property and marketing assets to the maximum when managing in new markets. Every asset, from identity to website to social media to creative campaigns and the loyalty program is assessed and adapted as necessary. We systemize by building on and localizing best practices in marketing and promotion. This keeps costs to the minimum, reduces creative and strategic mistakes across borders and ensures seamless consistency and control of the brand image.

Customised intranets by region are used to store assets and guidelines and capture all activity for sharing and replication. This is supported by in-house training and marketing partner briefings. Customer response is monitored and feeds back to inform continuous improvement and innovation.